What is a URL address?

Co je to URL adresa

Many people don’t see a big difference between a URL and a domain name. Both are strings of characters that are entered into the address bar. However, there is a difference and it’s not small. In this article, we’ll take a closer look at what is a URL address, what it consists of, and what it means. Simply put, a URL is a string of characters that specifies a location not only on the internet but also on the target server (which in turn defines the content stored in a database). Additionally, a URL can … Read more

Free online courses offered by Google

Online kurzy zdarma díky Google

As part of my work in the IT industry, I occasionally seek interesting opportunities to improve my knowledge in the field. It doesn’t necessarily have to be directly related to IT, but also things that are tangentially related. In the case of web development, this could be SEO, marketing and promotion, or other associated fields that make up the final and functional whole of a website. That is why I have been using Google’s Digital Garage for some time now. The free online courses offered by Google Digital Garage provide the basics of working with … Read more

Chat GPT and Customer Service Automation

Chat GPT a automatizace zákaznického servisu

In today’s business world, it’s crucial for companies to keep their customers satisfied and earn their loyalty. One of the key factors for a successful business strategy is providing high-quality customer service. However, especially for large companies with a significant number of clients, it can be challenging. Especialy in ensuring personal communication between company staff and all customers, in real-time. Fortunately, there is a solution that can help with this problem – Chat GPT. So, what does Chat GPT and customer service automation look like in practice? Chat GPT and Customer Service Automation Chat GPT, … Read more

How to use headings in articles

Jak používat nadpisy ve článcích

Headings are an essential component of web design and enable users to quickly and easily understand the content of a webpage. Moreover, headings are crucial for SEO, as search engines use them to determine the content and relevance of the webpage for the user. In this article, we will explore the principles of using headings in HTML, the differences between various levels of headings, and how to use headings effectively to maximize the user experience and SEO. So let’s take a closer look at how to use headings in articles, such as on a blog. … Read more

Tool for tracking user behavior on the web

Nástroj pro sledování chování uživatelů na webu

Getting to know your website users can be crucial in terms of designing the website layout and its interactive elements. As a website owner, you would agree that it’s important to know what your website users are doing. Or, where they are clicking too. Based on such data, you are able to adjust or relocate key website elements that should be visible at first glance. In this article, I want to introduce you to a tool for tracking user behavior on the web – Hotjar. Also I want to show you how to integrate it … Read more

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