In WordPress, a slug is a part of the URL that identifies a specific page or post on a website. It is a short, descriptive, and SEO-friendly piece of text that appears at the end of the URL after the domain name. For example, in the URL https://example.com/my-post-slug, “my-post-slug” is the slug.
The slug is important for several reasons. First, it helps search engines and users to understand what the page or post is about, which can improve the website’s search engine optimization (SEO). Second, it helps to create a clean, readable URL that is easy for users to remember and share. Finally, it can also help to differentiate one page or post from another, especially if the titles are similar.
By default, WordPress generates the slug automatically based on the title of the page or post. However, you can also edit the slug manually if you want to make it more descriptive or concise. When creating or editing a post or page, you can find the slug field in the Permalink settings section of the editor.
When choosing a slug, it’s important to keep a few best practices in mind. First, the slug should be relevant to the content on the page or post. It should also be short and easy to read, using hyphens to separate words instead of underscores or other special characters. Finally, the slug should be unique, so that it doesn’t conflict with other slugs on your website and cause confusion for users and search engines.
Overall, the slug is an important element of a WordPress website’s structure, helping to improve the user experience, search engine visibility, and organization of content.