Permalinks are a feature in WordPress that determine the URL structure of individual pages and posts on a website. They are also sometimes referred to as “pretty links” or “clean URLs.” Permalinks provide a permanent link to a specific post or page on a website, allowing users to easily share and bookmark the page.

The default WordPress permalink structure is not user-friendly, as it includes a string of numbers and question marks. However, WordPress allows users to customize their permalink structure, which can improve search engine optimization and make it easier for users to navigate a site.

There are several types of permalink structures that can be used in WordPress, including:

  1. Plain: This is the default WordPress permalink structure, which uses an ID number to identify the post or page.

  2. Day and name: This permalink structure includes the date and name of the post in the URL.

  3. Month and name: Similar to the day and name structure, but includes only the month and name of the post in the URL.

  4. Numeric: This structure uses only the post ID number in the URL.

  5. Post name: This structure includes only the name of the post in the URL.

  6. Custom structure: Users can create a custom permalink structure that includes any combination of words, numbers, and symbols.

When choosing a permalink structure, it is important to consider the impact on search engine optimization (SEO) and user experience. A clear and concise permalink structure can help improve SEO by making it easier for search engines to understand the content of the page. It can also improve user experience by making it easier for users to remember and share links to specific pages.

To customize the permalink structure in WordPress, users can navigate to the “Permalinks” settings page in the WordPress dashboard. From there, they can select one of the default permalink structures or create a custom structure. Once the desired structure is selected, WordPress will automatically update the URL structure for all existing and future posts and pages on the website.

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