In WordPress, a landing page refers to a standalone web page that is designed to be the entry point for a specific marketing or promotional campaign. It is a page that is created with the intention of converting visitors into leads, subscribers, or customers.
Landing pages are an essential element of any marketing strategy because they allow businesses to focus on a single objective and create a clear call to action. A well-designed landing page will guide visitors to take a specific action, such as filling out a form, downloading a free resource, or making a purchase.
In WordPress, creating a landing page can be done in several ways. One of the most popular methods is to use a page builder plugin, which allows users to drag and drop various elements onto a page and customize the layout and design. Some popular page builder plugins for WordPress include Elementor, Beaver Builder, and Divi.
Another way to create a landing page in WordPress is to use a pre-built landing page template. Many WordPress themes come with built-in templates for landing pages that can be customized to fit your specific needs.
Regardless of how you choose to create your landing page in WordPress, there are some key elements that every effective landing page should include:
- A clear and concise headline that communicates the value proposition of your offer
- A persuasive subheadline that provides more detail and reinforces the headline
- A clear call-to-action (CTA) that tells visitors what action to take next
- A form or other mechanism for capturing visitor information
- Social proof in the form of testimonials or case studies
- A visually appealing design that is optimized for conversions
By following these best practices and creating a landing page that is tailored to your specific marketing campaign, you can increase the chances of converting visitors into customers and achieving your business goals.
You can also read more articles on blog
![chyba_wordpress_6_hlavni - Jiří Vaněk - Jiří Vaněk Kritická chyba po aktualizaci na WordPress 6.5.5.](https://blog.jirivanek.eu/wp-content/uploads/2024/06/chyba_wordpress_6_hlavni-1024x288.webp)
How To Fix a Critical Error After Updating To WordPress 6.5.5.
![nextcloud_navod_hlavni - Jiří Vaněk - Jiří Vaněk Instalace Nextcloud na sdílený hosting (pomocí FTP)](https://blog.jirivanek.eu/wp-content/uploads/2024/06/nextcloud_navod_hlavni-1024x288.png)
Simple Installation of Nextcloud on Shared Hosting (via FTP)
![zakaz_mailove_adresy_hlavni - Jiří Vaněk - Jiří Vaněk Jak zakázat přihlášení do WordPressu pomocí e-mailové adresy](https://blog.jirivanek.eu/wp-content/uploads/2024/06/zakaz_mailove_adresy_hlavni-1024x288.webp)
How to easily disable WordPress login with e-mail address
![automatic_updates_disable_main - Jiří Vaněk - Jiří Vaněk Zakažte automatické updaty WordPressu pomocí snippetu](https://blog.jirivanek.eu/wp-content/uploads/2023/07/automatic_updates_disable_main-1024x288.webp)
Safer Updates in new WordPress 6.6
![wp_rocket_hlavni - Jiří Vaněk - Jiří Vaněk WP Rocket - výpadky serverů zpomalují WordPress weby](https://blog.jirivanek.eu/wp-content/uploads/2024/06/wp_rocket_hlavni-1024x288.webp)
WP Rocket – Server Outages Slow Down WordPress Websites
![loader_io_hlavni - Jiří Vaněk - Jiří Vaněk Jak provést zátěžový test Vašeho WordPressu - hlavní náhledový obrázek ke článku](https://blog.jirivanek.eu/wp-content/uploads/2024/06/loader_io_hlavni-1024x288.webp)
How To Perform A Simple Load Test On Your WordPress Site
![disable_updates_main - Jiří Vaněk - Jiří Vaněk Jak ve WordPressu zakázat automatické aktualizace](https://blog.jirivanek.eu/wp-content/uploads/2023/04/disable_updates_main-1024x283.webp)
New and better WordPress 6.5 with codenamed Regina
Affiliate SEO Secrets: Optimizing Your Content for Search Engine Visibility
![zabezpeceni_wordpressu_pruvodce_2024 - Jiří Vaněk - Jiří Vaněk Jak zabezpečit WordPress - kompletní průvodce 2024](https://blog.jirivanek.eu/wp-content/uploads/2024/02/zabezpeceni_wordpressu_pruvodce_2024-1024x288.webp)