Keywords are words or phrases that describe the content of a website or a specific page. In the context of search engine optimization (SEO), keywords are used to help search engines understand the content of a site and to match it with the search queries entered by users.
When a user types a search query into a search engine like Google, the search engine scans its index of websites to find pages that are relevant to the query. By using keywords in the content of a website, webmasters can help search engines identify what their site is about, and increase the likelihood that their site will be found for relevant searches.
For example, if a website is about dog breeds, the webmaster might use keywords like “dog breeds,” “types of dogs,” and “dog breed information” in the content of the site. When a user searches for “dog breeds,” the search engine may find the site and show it in the search results, since it contains relevant keywords.
Keywords are an important aspect of SEO, as they help search engines match the content of a site with the search queries of users. However, it’s important to use keywords in a natural and meaningful way, and not to overuse them in an attempt to manipulate search engine rankings. This is known as keyword stuffing and can have a negative impact on the ranking of a site.
In summary, keywords are words or phrases that describe the content of a website or page, and are used for search engine optimization to help search engines understand the content of a site and match it with relevant search queries. Keywords should be used in a natural and meaningful way, and not overused to manipulate search engine rankings.