10 Simple Reasons Why To Have Your Own Website

Online presence:

A website provides the best means for your online presence. It serves as your virtual business card, accessible 24/7, allowing potential customers to find you anytime, anywhere. When it comes to a personal portfolio, you can showcase not just a company but yourself. By being easily discoverable and leveraging social media platforms like LinkedIn, you increase your chances of success in the job market. Potential employers are more likely to take notice when they can find information about you.

Expanded customer reach:

Having your own website allows you to reach a wider audience than traditional marketing methods. You can target customers not only in your local region but worldwide. In today’s world, it’s common for people to search for more information about your company and products online. With the majority of the population (at least in Europe) owning mobile devices with internet access, having your own website expands your reach significantly.

Credibility and professionalism:

A well-designed website with quality content creates an impression of trustworthiness and professionalism. A high-quality website sets you apart from the competition and provides customers with confidence that you are a reputable and reliable entrepreneur. Therefore, don’t underestimate the importance of website development. If you don’t understand web development, entrust it to someone who can deliver quality work. Essentially, a website is like the physical space of a brick-and-mortar store. You only get one chance to make a first impression.

Marketing tool:

A website is an excellent marketing tool. You can showcase your products or services, share news and information about your company through a blog or articles. This allows you to engage and connect with your target audience. By integrating your website with social media platforms, you can create a community of individuals united by your brand, often at a minimal cost.

Business platform:

Your own website can serve as an online business platform where you can sell your products or services. This enables you to expand your business and reach new customers who prefer online shopping. Setting up an e-commerce store doesn’t have to be expensive, especially for smaller companies. Platforms like WordPress, in combination with free e-commerce solutions like WooCommerce, are suitable options for building an online store tailored to your needs.

Improved customer communication:

A website facilitates easy communication with customers. You can provide contact information, inquiry forms, or even chat options that allow for quick responses to their queries and requests. You can also automate complaint forms, and with the use of a suitable CRM system, you can keep track of all communication between your employees and customers. Additionally, having an email address on your own domain creates a more professional impression than using free platforms like Seznam or Gmail.

Analytical tools:

Many web platforms offer analytical tools that allow you to track and measure the success of your website. You can gain valuable insights into website traffic, conversion rates, and other metrics to better understand your customers and optimize your marketing campaigns. Starting with basic tools like Google Analytics or utilizing various internal measurement tools within WordPress, having a comprehensive understanding of where your customers find you, how they arrived, and the effectiveness of your advertising campaigns is always advantageous.

Flexibility and control:

Owning a website gives you flexibility and control over its content, design, and functionality. You can customize the structure and appearance of your website to align with your business goals and customer needs. Moreover, you can tailor the design to appeal to your target audience or reflect current trends. This allows you to promptly respond to what is popular and capture attention.

Branding and identity:

A website allows you to build and strengthen your brand. You can showcase your logo, company colors, values, and story on your website. This helps raise awareness of your business and create a distinct identity. By incorporating your company’s personal story, you can add a personal dimension to your products and work that cannot be conveyed through product packaging alone.

Competitive advantage:

In today’s digital age, owning a website is almost essential for success in most industries. Without a website, you may miss out on opportunities and lose customers to competitors who are already online. This applies not only to corporate websites but also to personal portfolios. Being more discoverable or even well-known in the online world gives you a strong competitive advantage in the job market.

10 Simple Reasons Why To Have Your Own Website

Conclusion

From the examples mentioned above, it is clear that having your own website brings mainly positives. The days when web hosting, along with a domain, cost thousands of crowns per year are fortunately behind us, and today a quality website including a domain can cost only a few hundred crowns for the entire year. From a financial perspective, this is a marginal amount with a tremendous impact. Moreover, web development has progressed to a point where even those who do not understand the technical aspects can easily build a website or online store using tools like WordPress and WooCommerce. Literally, anyone can have a website or online store for just a few dozen crowns per month. There is, therefore, no need to dwell on it for too long. The positives are numerous, while the negatives are minimal.